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Absentee Ballot Campaign

Because of the dramatic growth in the "absentee" voting, the California Secretary of State has changed the term to "Vote by Mail". In the November 2, 2010 General Election of those who voted, 48.4% voted with an "absentee" ballot. In November 2004 it was 32.6%. In November 2000 it was 24.6% and 18.4% in 1990.

Absentee Ballot voters tend to have a higher income, a higher level of education, and are more committed voters.

Ballot Intensity
In the November 2010 Antioch City Council election, 86.6% of Absentee Voters voted for city council candidates. Those who voted on Election Day, only 65.7% voted for city council candidates. (Please roll your mouse over the maps in the column to the left. The bottom two maps show the precinct-by-precinct results for the "ballot intensity". These maps are part of a 67-page post-election results report.)


Map of California counties showing the show where Absentee voting was greater then Election Day voting.

Growth of Absentee Ballot Turnout

The two maps on the left and below help to visualize the growth in the use of absentee ballots. It might be interesting to note that Los Angeles County has the lowest use of Absentee voting at 28.6% of ballots cast in the November 2, 2010 General Election.
Map of California counties show which counties in 2010 had a great Absentee Ballot turn then Election Day turnout
Link to Map of California
 
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Demographics of Absentee Voters

These voters are more likely to have college degrees and have higher incomes.

Voting Patterns
In the days before the common use of Absentee Ballots, it was easy to focus your campaign on Election Day and build up to a crescendo. Now campaigns need to figure out out how and when to approach these voters. Knowing their habits and voting patterns is why you hire a professional campaign consultant.
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Daniel B. Lee
Campaign Consultant
Voter Technology
(925) 709-9999 ‚óŹ id@votertechnology.com

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